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Shenzhen Culture, Creativity& Design Association (SCCDA), formerly Shenzhen City of Design Promotion Association (SDPA), is a semi-official and nonprofit body commissioned by Shenzhen municipal government to manage and brand “the City of Design” program. It is the focal point for UNESCO Creative Cities program, maintaining liaison with UNESCO and other creative cities around the world.
Other missions of SCCDA include planning and executing major design projects such as the Shenzhen Design Week, consolidating different design forces and resources in Shenzhen for the benefit of the design community and the city as a whole, (e.g. branding Shenzhen designs and the city itself), enhancing the exchange and cooperation in the creative sectors between Shenzhen and other cities around the world, facilitating design education and student exchange programs, etc.