Gordon Bruce

Gordon Bruce is principal of Gordon Bruce Design LLC and has been a design consultant working in Europe, Asia and the USA for 40 years. He has worked with numerous multinational corporations – IBM, Mobil, Siemens, Samsung, Lenovo, Porsche Design, GE, etc. – on many different kinds and scales of products; airplanes, computers, medical equipment, interiors, furniture, etc., as well as design strategy and planning. In parallel with his consulting business, he was hired by Art Center College of Design, from 1991 to 1994, as Vice President to set up a new campus in Kyoto while running design conferences in Kyoto and Kitakyushu. Mr. Bruce then served as Chairman of Product Design for the "Innovative Design Lab of Samsung" (ids). While living in Seoul, from 1995 to 1999, he developed and ran a unique curriculum to reeducate Samsung's top designers that was championed by Samsung's Chairman Lee,Kun-Hee.

In 2001, Bruce worked with IBM’s Thomas Watson Research Center, in New York, and other IBM research centers – Zurich, Paris and Haifa – designing a virtual / physical campus concept for ETH – Eidgenossische Technische Hochschule – in Zurich, Switzerland. Bruce was also hired by the famous architect, Moshe Safdie, to design the furniture for his Salt Lake City Public Library. In 2003, Bruce was hired by Porsche Design to open and run their NA office and design products as well. That same year, he began working with Lenovo and became their Chairman of the Design Consulting Committee for Lenovo’s “Innovative Design Center” (IDC), in Beijing. Bruce then also served as the consulting “Honorary Chairman of Design” for Changhong, the largest TV manufacturer in China for six years. From 2003 to 2009, he worked as a design consultant to OSIM, in Singapore. Recently, he has consulted for GE Appliances in the USA, Bühler in Switzerland, Lenovo IDC in Beijing and Huawei Technologies in Shenzhen and Shanghai.

Art Center College of Design recently presented Mr. Bruce with their “Lifetime Achievement Award”. He is a visiting professor (advisor) for several universities in the US and China and has run many workshops with universities such as with Shih-Chien in Taipei as well as workshops within corporations. He lectures widely – annually at Harvard’s GSD – and recently to IBM’s global agencies. He has served as a design jury member for many competitions and for the Red Dot Design Award the last 8 years. He has written for many international design publications such as AXIS in Japan. His book – Eliot Noyes: A Pioneer of Design and Architecture in the Age of American Modernism – the architect of the fundamental principles for the design programs at IBM, Westinghouse, Mobil and Cummins, was published by Phaidon Press, London, in 2007. He is presently writing a book on the “Innovative Design lab of Samsung”.