Opening Day

2019 - New Star Award

Hangzhou, China


Yang Ziqi

Chen Hanxi

Huang Chujun

Hangzhou, China

Student Group


“GUS” is a graduation design team composed of three senior graduates from the multi-dimensional studio of the Department of Visual Communication Design, School of Design and Art, China Academy of Art. Graduation design with the theme of "Opening day", the team is more focused on present questions,looking at the status quo and problems with a young perspective and a novel attitude, and communicating and solving problems with multi-dimensional thinking and means.



《Opening Day》

Category | Others

Group | Student


"How to make social issues spread more efficiently, innovatively and resonantly in real life?"——We should build a new life situation, we should care, understand, participate, listen, verify, judge and be present, and we should be connected.



We use commodities as the medium of various social topics in a more interesting way, so as to arouse the public's problem awareness, make attention a power and make discourse a driving force. We advocate a life form: each individual can act for their own rights and interests, and give respect, tolerance and empathy to persons who stand in the different standpoints.



"Opening day" is more like a topic spread, a concept of expression, a design behavior: in the process of sales, consumption, use, can the product be attached to a social topic? To arouse public awareness of the topic.The use of paste, add, etc. also greatly reduces the cost of changing the packaging of the product, and it is also possible to spread the social topic by people who are not designers.



Before such "post-behavior", we think about it - what is the role of the designer? What is the principle to follow? What do you have to think about and do when you are doing a new visual packaging? Whether in the present and in the future, visual communication designers need to have a certain sense of social responsibility.



Opening day – a store that combines social topics and products into one, making social topics more effective, innovative and resonating in real life. Opening day, welcome to you.


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