Festival d'été de Québec

米里亚姆·佩谢罗（Myriam Peixeiro），加拿大/蒙特利尔

Myriam Peixeiro—Montreal, Canada

作者介绍

is an energetic and resourceful multidisciplinary designer. She likes to engage in all stages of a project but her most precious strength lies into her approach of multi-scale thinking bringing 2D and 3D vision together. Her ability to design in two and three dimensions brings strength and depth to the design proposals on which she collaborates. She manages to identify the founding elements of an intervention and put it into shape, texture, colors and words with audacity, precision and sensitivity. Under her expert eye, no opportunity is missed: she makes sure that all the details are considered and her overall vision allows her to transform any environment into a coherent and attractive entity. Graduated in graphic design, environmental design and event design, combines all disciplines within her practice. She is particularly sensitive to the user experience and the influence that each person can have on their environment. She is also interested in urban development issues at the local and international level. During her studies, she took part in various workshops in Europe and South America, which notably brought her to Brazil in 2015 during the preparations for the Rio Olympic games. She had the opportunity to collaborate with a study group at the Escola de arquitectura e urbanismo da UFF for a workshop on the future of the port territory of Niteroi. For her, these opportunities are particularly valuable in the conception of her vision and her role as a vector of good practice. At the end of her schooling, her career first began in the field of event design. The very short timeframe of the projects in which she participates quickly leads her to question the environmental challenges that this entails. The company where she works, Design par Judith Portier inc., is recognized as a key player in event design. They obtain a certification in sustainable development and become an EcoLeader company. They thus position themselves as agents of positive change and undertake to create projects that will leave a mark in the memory of the public but minimize the one left in the environment. After 10 years of practice, Myriam joined forces and co-founded Studio Overall with her two partners. The company specializes in sustainable space design and continues the mission previously begun in a spirit of collaboration and addition of specialties. Indeed, the three partners proudly embody the values of eco-design and make it a point of honor to support their customers in complete transparency in the implementation of their projects.

Myriam是一位精力充沛、足智多谋的多学科设计师。她喜欢参与到项目的各个阶段中去，但她最宝贵的优势在于她的多尺度思维方法，将二维和三维视觉在一起。她在二维和三维方面的设计能力为她合作的设计方案增加力量和深度。她设法确定设计干预的基本要素，并以大胆、精确和敏感的方式将其转化为形状、纹理、颜色和文字。在她的专业眼光下，不会错失任何机会：她确保所有的细节都纳入考量，她的整体视野使她能够将任何环境转变为一个连贯而有吸引力的实体。毕业于平面设计、环境设计和活动设计，Myriam在她的实践中结合了所有的学科。她对用户体验和每个人对其环境的影响特别敏感。她还对地方和国际层面的城市发展问题感兴趣。在学习期间，她参加了欧洲和南美的各种研讨会，在2015年里约奥运会的筹备期间，她来到了巴西。她有机会与Escola de arquitectura e urbanismo da UFF的一个研究小组合作，参加关于尼泰罗伊港口地区的未来的研讨会。对她来说，这些机会对她愿景的构思，对她自身作为良好实践的载体来说，都特别宝贵。在结束学生生涯后，她的职业生涯首先开始于活动设计领域。她所参与的项目时间非常短，这让她很快就对由此带来的环境挑战产生了疑问。她工作的公司，Design par Judith Portier inc.，被誉为活动设计领域的一个主力成员。他们获得了可持续发展的认证，并成为一家生态领导公司。因此，他们将自己定位为积极变化的推动者，并承诺创建的项目将在公众的记忆中留下印记，但会尽量减少对环境的影响。经过10年的实践，Myriam联合她的两个伙伴共同创立了Overall工作室。该工作室专门从事可持续空间设计，并以合作和提高专业性的精神继续先前的使命。事实上，三位合伙人非常自豪地展现出了生态设计的价值，他们支持客户在项目实施过程中的完全透明，并以此作为一种荣誉。

作品名称：Festival d'été de Québec

作品介绍

Quebec is known for its many festivals that attract locals and tourists throughout the year. The Festival d'été de Québec (FEQ) was the first of these major events to see the light of day in 1968. It quickly carved out a place for itself as a cultural destination in the capital and a world-renowned festive icon thanks to its program featuring international stars. During the pandemic, the festival took the opportunity to completely review its graphic identity. This last edition was therefore a turnaround year that relaunched the festivities after two years of uncertainty and unveiled the new identity. My team was mandated to support the FEQ in the development of their new scenography but above all to set up an approach oriented towards eco-design. Indeed, the event field brings all kinds of issues because of its ephemeral nature. In the last years, I had the chance, as a creative director, to orient our mission towards making event design more sustainable. With a proven methodology based on in-depth analysis of existing equipment and materials, we act on two fronts. On one hand, we reuse and upgrade what still has potential and on the other hand, everything that is produced is tailor-made and designed to meet strict performance criteria defined in consultation with the customer. For the FEQ, the list was particularly exhaustive: safety in a public environment, durability of materials, ease of assembly and storage to optimize existing space, materials available locally, possibility of reusing certain structures on other events, etc. By accompanying the client at all stages of the reflection we establish a relationship of trust and we ensure that all the parameters are understood and implemented over the long term thanks to a detailed and spread-out plan. In 2022, it was decided to focus on three main interventions to establish the new identity and improve the experience of festival-goers. Main entrance arch: The composition is made from several sections of panels attached to lighting truss facilitating storage and assembly by technicians. The lighting is independent so that it is updated from one edition to another and create different atmospheres over the years. The icons are also independent panels, so they’re easily renewed and interchanged within the other arches on site. Signage structures: The large format display is the result of a study of several design approaches aimed at obtaining an adaptable module according to the context and the event where it would be deployed. For this reason, the header is independent of the main body to display the event’s name. A concrete base, usually used as a street barrier, offers flexibility in sourcing parts while ensuring the stability and safety of the structure. Giant logo: A major challenge given the curved shapes of the new FEQ logo. The adaptation included the printing of mesh strips making the logo’s counter form disappear and thus allowing to keep the same scaffolding structure that the festival had. Everything comes to life in the evening when animated projections dress the giant intervention.

魁北克以其吸引当地人和游客的众多节庆而闻名。魁北克夏季狂欢节（FEQ）是这些重大活动中的第一个，于1968年问世。由于其会邀请国际明星表演，魁北克夏季狂欢节很快确立了自己的文化地位，并成为了世界知名的节庆象征。在疫情期间，该节庆借此机会重新设计了标志。因此，这个最新版本的标志是一个转折，标志着在两年的不确定之后重新启动了狂欢庆典，并揭示了新的形象。我的团队受命设计FEQ的新场景，更重要的是用生态设计的方式。事实上，FEQ活动持续时间短的特点带来了很多问题。在过去的几年中，作为创意总监，我有机会尝试让活动设计变得更加可持续。通过对现有设备和材料的深入分析，我们从两个方面入手。一方面，我们重复使用和升级还有利用价值的东西，另一方面，生产出来的所有东西都是量身定制的，并且是根据客户严格标准进行设计生产。对于FEQ，我们的目的很清楚：环境友好，材料耐久，易于组装和存储以优化现有空间，材料当地可取，并可以在其他活动中重复使用等。通过对客户全阶段的陪伴，我们建立了一种信任关系，并得益于详细而长期的计划，我们确保所有方案都能被理解并可以长期实施。2022年，我们决定从三个方面入手，为FEQ设计新的形象并改善参与者的体验。主入口拱门：由连接在照明桁架上的几段面板组成，便于技术人员存储和组装。灯光是独立的，易于升级更新，每年都能创造不同的氛围。图标也是独立的面板，因此它们可以在现场的其他拱门中轻松更换。标题结构：通过对多种设计方法的研究，我们最终采用了大型显示屏，旨在更好地适应环境和活动，因此，标题独立于主体以突出活动的名称。混凝土底座通常用作街道屏障，在确保结构稳定性和安全性的同时，使采购部件这方面更加灵活。巨型标志：FEQ新标志的曲线形状对我们是一个重大挑战。我们改变网格条的印刷方式，使标志的反形消失，从而使节日的脚手架结构保持不变。晚上，动画投影装饰着这个巨型装置，一切都变得栩栩如生起来。