Vitality Lab

崔悦、梁馨心 中国/杭州

Cui Yue, Liang Xinxin—Hangzhou, China

作者介绍

崔悦，本硕连读，现为2022级中国美术学院视觉传达专业学生。至今获得个人荣誉奖励16项。专业创作、学科竞赛获奖27项，参展7次。参加国家级、省级、校级课题13项。

梁馨心，本科毕业于中国美术学院，现为2022级爱丁堡艺术学院平面设计学生。本科期间多次获得浙江省政府奖学金、学年一等奖学金。专业创作、学科竞赛获奖20项，参展4次。 我们持续致力于品牌形象设计、社会问题探究与中国传统文化研究。

Cui Yue, a student of Combined Bachelor’s/Master’s Degree Program, currently study visual communication student at the China Academy of Art, Class of 2022.

Liang Xinxin, graduated from China Academy of Art, is a graphic design student of Edinburgh College of Art, Class of 2022. We continue to work on brand identity design, social issues and the study of traditional Chinese culture. The team has won numerous awards, 20 professional creative and disciplinary competitions and 4 exhibitions.

作品名称：Vitality Lab（时尚再生实验室）

作品介绍

习总书记提出“共同构建人与自然生命共同体”。作为新时代中国青年，我们应坚持人与自然和谐共生、可持续发展。 快时尚带来的巨大环境问题使我们开始重新思考时尚可能性，如何使快时尚获得再生。于是我们成立了时尚再生实验室并推出“再生”地毯定制活动。 地毯造型为紧密环绕的编织绳组，色彩源自回收的快时尚旧衣。根据用户个人喜好，形成极具独创性与审美价值的再生地毯。另，地毯本身不可随意丢弃的属性也附加了另一种可持续性。

General Secretary Xi proposes "to work together to foster a community of life for man and Nature". As Chinese youth in the new era, we should insist on the harmonious coexistence and sustainable development of human beings and nature. The huge environmental problems caused by fast fashion made us rethink the possibilities of fashion and how to reinvigorate it. Thus, we set up the Vitality Lab and launched the ‘recycled’ carpet customization campaign. The carpet is made of tightly woven rope, and the color comes from recycled fast-fashion clothes. The result is a highly original and aesthetically pleasing recycled rug that is tailored to the user's personal preferences. Besides, the non-disposable nature of the carpet itself also adds another kind of sustainability.