Jian-Reading

Chen Peitao

Hangzhou, China

Student Group

School
China Academy of Art

Study experience
Bachelor’s degree in visual communication design Department of Chinese Academy of Arts and graduated in 2017. Currently, enrolled in the Department of Visual Communication design, China Academy of Art

Awards
The 17th annual Platinum Creative International Students Graphic Design Contest Poster Award；Taiwan Gold Point concept Design Award finalist；Graphic Design in China GDC17 Merit Award；Keung Design Award Finalist；CGDA2017 Graphic Design Academy Award Gold Award、Excellent Award；The design of the Public Service Advertising contest Graphic Award for New Nominees

《Jian-Reading》

Category | Visual Communication: Posters

Group | Student

The ancients wrote copybooks, and now we write words. When most people miswrite words, it is a common behavior to cross out the words. This behavior means that a person consciously and actively cuts and discards useless words. Therefore, we use a person's “form of behavior” as the core for design to trigger thinking and to extend vision.

Taking the example of obtaining valuable information in four special cases of catching fire, taking medicine, receiving or sending goods and reading newspaper, we propose the concept of Jian-Reading.

With the emphasis on a behavioral visual state, we want everyone in the era of complicated information to actively delete and filter useless information and to pay more attention to valuable information.